Vans and Coors Light Toast to 50 Years
Refreshingly Cool Sk8-His Celebrate Vans’ Anniversary Milestone
Cypress, CALIF. (September 15, 2016) – Vans, the original action sports footwear and apparel brand, reunites with the iconic Coors Brewing Company to reissue the Vans x Coors Light Sk8-Hi Pro, available nationwide beginning September 17. Commemorating 50 years of cool, Vans partners with Coors Light to celebrate heritage and progression, capped off with a little toast from the World’s Most Refreshing Beer™.
Originally launched in 1990 and again in 1993, the Vans x Coors Light Sk8-Hi Pro marks a new release in honor of Vans’ 50th Anniversary and is part of the brands’ Pro Classics skateboarding footwear line. Available in select retailers nationally, the Vans x Coors Light Sk8-Hi Pro is modernized with performance innovation exclusively designed for skateboarding. With a throwback Coors Light logo exposed on the side panels, the revamped Vans x Coors Light Sk8-Hi Pro will feature Vans’ supportive ULTRACUSH HD sockliners for resilient cushioning and advanced comfort, and is combined with DURACAP reinforced underlays in high abrasion areas for premium durability.
Coors Brewing Company began producing Coors Light in Golden, Colorado in 1978 and has been using the same type of high country barley for decades. Brewed nationwide today, this cool light beer is cold lagered, cold packaged and cold filtered to be as crisp and refreshing as the Rockies themselves.
The limited edition Vans x Coors Light Sk8-Hi Pro launches at select stockists nationwide Saturday, September 17. To learn more about the Vans Pro Classics 50th Anniversary reissues and to find an authorized Vans Pro Skate dealer near you, visit Vans.com/50threissues. Cheers!